Asia Pet Food Marketing Manager (ID: 1795)
14 Jun 2019

Asia Pet Food Marketing Manager (ID: 1795)


Industry Sector




Marketing intelligence

  • Launch and update market studies to ensure permanent market knowledge (segmentation, trends, competition, customer needs and expectations) both at Asian regional level and support at subsidiaries level
  • Undertake continuous analysis of competitive environment and consumer trends
  • Lead analysis and detection of market opportunities for the pet food segments in charge to propose innovation projects
  • Ensure carrying out of customer satisfaction surveys in the different subsidiaries

Product development

  • Keep a strong link with Corporate and local innovation / R&D / technical teams to permanently ensure involvement of the Asian teams in the pet food innovation projects
  • Prioritize and plan the different launch of products/services in coordination with regional and country petfood teams
  • Project manager for product/services developments to ensure achievement of marketing & business objectives
  • Develop the launch kit for new products (marketing and launch plan, operational marketing tools, launch actions proposals…)
  • Follow up proper execution of launch plans

Operational Marketing

  • Manage the brand architecture at Regional level in coordination with Corporate marketing to implement marketing actions according to the market and customer needs
  • Define regional marketing plan in line with global marketing plan and strategy
  • Support the country pet food marketing teams in the preparation and implementation of their Marketing Plan consistent with the brands strategy (positioning, price, distribution, and branding strategy…)
  • Coordinate and execute global brand communication plans to achieve the objectives of the brand and to ensure brand consistency
  • Monitor the respect of the brands guidelines for all the communication materials at the point of sale to ensure correct communication to the customer
  • Monitor the annual media planning at Asian regional level in coordination with country pet food marketing teams
  • Coordinate pet food company presence and image at the global Asia external exhibitions, trade fairs and customers events
  • Support country pet food marketing teams in the operational marketing actions (commercial brochures and tools, launch of products, promotion, animation of Point of Sales, web, and social network presence, etc.)
  • Animate the Asia pet food marketing community


  • Relevant bachelors or master’s degree in Marketing, Animal Science, Animal Nutrition, Veterinary,
  • Minimum 5 to 8 years working experience in FMCG industry, Pet Care being a plus
  • Experience in trade-marketing and distribution management as well as a multichannel expertise (SMS, web, social networks)
  • Capacity to work in a matrix environment: multi-cultural and multi-countries.
  • English is compulsory. A second Asian language will be a plus.
  • Strong relational skills and ability to work in team.
  • Project management skills.
  • Capacity to work under pressure, result oriented.
  • High level of autonomy, proactive and source of proposals.
  • Frequent business trips within the Asia zone are required (around 30% of the time)


Reports To

Required Language(s)

How to Apply

For more information contact Kathy on (+84) 0908 100 583 or email

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