Yili Group reach a strategic cooperation with Italy’s largest milk products provider
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Yili Group reach a strategic cooperation with Italy’s largest milk products provider

Posted by | December 2, 2013 |

Following an agreement for a strategic cooperation between the United States and New Zealand, Yili Group and Italy’s largest milk producers (Sterilgarda Alimenti S.P.A) officially announced in Shanghai that they have reached a strategic cooperation.

 

Reporters revealed that the strategic cooperation will cover milk, production and technology and many other aspects; and this is considered an important step for Chinese dairy enterprises to begin entering the European market. The agreement is the latest in Yili Group’s recent expansions in the Americas, Oceania and European market, indicating new progress on its global networks strategy.

The cooperation with the Italian Sterilgarda is Yili Group’s third move to overseas markets this year, with the first two being a successful investment to New Zealand’s milk powder project in April and reaching a strategic cooperation with the largest U.S. milk company, DFA, in July.

Mr. Yu Chen, a senior analyst from the Ministry of Agriculture Dairy speculated that cooperating with Sterilgarda can build a comprehensive docking with European technology while also sharing the most advanced quality control system in the world.

During the signing ceremony held in Shanghai, Fernando Sarzi, CEO from Sterilgarda, expressed his concern of the Chinese market and expectations: “The Chinese market is the fastest growing global milk market and China’s top brand milk provider, Yili Group, is exactly the partner who we have been looking for. I hope both sides can conduct a wide range of deep cooperation.” Mr. Zhang Jianqiu, CEO from Yili Group said: “Globalization is an irreversible trend for the Chinese milk industry. As an important European milk producer, Sterilgarda embodies unique advantages, and will be one of the most important partners for us, I believe that today’s cooperation is only the beginning. “(Reporter Su Haifeng )

 

Source:  http://inews.nmgnews.com.cn/system/2013/11/17/011235420.shtml

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